Founded in 2007 by Californian burrito aficionados Branden and Jen, Tortilla has grown to be one of the UK’s leading Mexican restaurant chains. It now boasts 20 outlets that make the best-quality‚ freshest, and most delicious burritos and tacos this side of the Atlantic.
Challenges – The business case for EPoS
In the fast–paced sector of casual dining providing an excellent customer experience is paramount to the success of a business. This covers not only the speed of service, but also the ability for customers to pre-order food and beverages simply and quickly on-line and take advantage of dynamic customer loyalty programmes that can ensure customers come back for more and new customers are regularly added.
To meet their demanding business growth plans, Tortilla needed an EPoS solution that was fast, reliable and provided the flexibility to integrate with all applications they needed to run their business.
“pointOne delivers an EPoS solution that is fast, reliable and able to maximise our peak trading hours, saving us seconds on each transaction."
Solution – A customised EPoS solution that integrated with existing business applications
After a thorough investigation of all the solutions available on the market an EPoS solution was selected from UK based vendor pointOne. Richard Morris, Managing Director at Tortilla comments on the selection process, “pointOne is very fast at the point of sale, saving us seconds on each transaction and the system could link with our online ordering module and loyalty scheme which enables us to develop customised features, both now and in the future to match our ambitious growth plans.”
Results: ‘Every Second counts’ - A fast efficient solution that is helping to drive the business forward
According to Richard the EPoS implementation has been a great success. Its fast transaction speed has helped speed up customer service, and reduced queues at the point of sale. In addition the system is now fully integrated with Tortilla’s on-line ordering system and its time & attendance system provided by Fourth. This has allowed them to centralise all of their revenues.
According to Richard another major benefit has been the Head Office web-management system which allows Tortilla to manage their 20 outlets from a single location, streamlining their entire operation. pointOne also delivered a customised loyalty solution that enabled Tortilla to offer a ‘stamp’ based programme, whereby customer were offered a free burrito after ten stamps.
The key benefits pointOne delivered to Tortilla
- Reduced queues with fast and reliable transactions at the point of sale
- Streamlined the management of entire operation with web-based Head Office
- Centralised revues by integrating with existing business applications
- Provided a customised loyalty solution that integrated with existing offering
- Provided integrated chip and pin
Richard Morris concludes, “We are very happy with the system delivered by pointOne. It is fast, reliable and able to maximise our peak trading hours, saving us seconds on each transaction. In addition the EPoS system links with our online ordering module and loyalty scheme which enables us to develop customised features, both now and in the future to match our ambitious growth plans.”